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Services and packages

Every project starts the same way: understanding what you are trying to achieve, where the business is going, and what is holding it back. Only then do we recommend a package, and sometimes the recommendation is a smaller one than you expected.

What we do

Brand strategy and positioning

Research that tells you who you are actually talking to, and the position that follows from it.

  • Stakeholder interviews with your team, board, and partners
  • Audience research and personas built from real input
  • Category and competitor analysis, visual and verbal
  • Positioning platform: your position, your point of view, your proof, and your boundaries
  • Offer and message architecture: what you provide, to whom, in what order

Messaging

A framework that makes you understood by every audience without sounding like a different organization to each one.

  • Core narrative
  • Audience-specific messaging for funders, referral partners, clinicians, and the people you serve
  • Tone and voice rules
  • Claim boundaries: what you can defend in front of a regulator, a funder, or a clinician, and what you never say
  • Key copy for the places it matters most

Visual identity

A complete identity system and the guidelines that keep it consistent across every placement.

  • Primary and secondary logo
  • Color palette and typography
  • Imagery and illustration direction
  • Iconography and supporting elements
  • Written brand guidelines with usage rules
  • Source files and formats for print, digital, and environmental use

Website

Designed and built to convert, accessible by default, and structured to look legitimate from the first screen.

  • Site structure and page architecture
  • Design and build in WordPress
  • Website copy, written for your audiences
  • Accessibility considered throughout
  • Review of the text against the standards a regulated field expects
  • Handover and training for the people who will maintain it

Additional services

The materials your brand needs after launch, produced inside a project or on their own.

  • Pitch, funder, and board decks
  • Presentations and program materials
  • Conference and event graphics
  • Booth and environmental design
  • Campaign and social assets
  • Tailored creative solutions built to the brief

Packages

We offer set packages alongside tailored solutions. On a free discovery call we work out which fits your request best, and if none of them does, we scope one that does.

Brand Strategy Sprint

From $6,500

For: Organizations deciding what to do next, or confirming their position before investing in a build.

Includes:

  • 4 to 6 stakeholder interviews
  • Audience research and personas
  • Category and competitor analysis
  • Positioning platform
  • Message architecture

Delivered as: a written strategy document and a handover working session.

Brand Identity

From $7,000

For: Organizations whose positioning is settled and whose visual identity no longer reflects it.

Includes:

  • Condensed strategy: one strategic session with the founder and, where relevant, the wider team
  • Primary and secondary logo
  • Color palette and typography
  • Imagery direction
  • Written brand guidelines

Foundation

From $12,000

For: Solo practices, early stage products, small nonprofits, and single programs.

Includes:

  • Condensed strategy: desk research and 2 interviews
  • One page positioning and messaging framework
  • Logo, color, typography, and usage rules
  • Landing page, designed and built
  • Core collateral: one page overview, presentation template, email signature, social assets

Core Brand System

From $20,000

For: Single site providers, funded product companies, and established organizations launching or repositioning.

Includes:

  • Full strategy: 5 to 8 deep interviews, audience research and personas, category analysis, positioning platform
  • Complete identity system with written guidelines
  • Messaging playbook: core narrative, audience-specific messaging, tone rules, claim boundaries
  • Website, designed and built
  • Print and digital collateral kit, including a funder or pitch deck template

Provider module, from $6,000 — for treatment providers. Insurance and payer positioning, inquiry and intake path design including verification of benefits, a referral deck for physicians and partners, and a standards review covering LegitScript transparency requirements.

Multi-Site Brand System

From $42,000

For: Networks of three or more locations, and organizations carrying multiple programs or sub-brands.

Includes everything in the Core Brand System, plus:

  • Brand architecture and hierarchy
  • Naming framework for locations and programs
  • Sub-brand system
  • Multi-location site architecture with a location page system
  • New site rollout kit
  • Governance documentation for internal teams and outside vendors

Availability: We run one of these at a time. Please ask about current availability.

Tailored solutions

Scoped and priced to the project

For: Organizations whose requirements sit between packages or outside them entirely.

Examples: a rebrand that keeps the existing logo. Messaging and website with no identity work. A campaign for a single program inside a larger organization. A format nobody in the field has built yet.

If it can be produced and it strengthens the brand, we will scope it and tell you honestly whether it is worth doing.

Compare at a glance

Packages can be combined or adjusted to fit the project and your business needs.

  Strategy Sprint Brand Identity Foundation Core Brand System Multi-Site
From $6,500 $7,000 $12,000 $20,000 $42,000
Best for Deciding what to do next The look, when the position is already clear Solo practices, early stage products, small nonprofits Providers, funded companies, established nonprofits Networks and multi-program organizations
Strategy Full research and positioning One strategic session Desk research and 2 interviews 5 to 8 deep interviews Full, across locations
You end up with A written strategy you can act on A complete identity system An identity, a landing page, and the everyday materials A full brand system, website, and collateral kit A brand architecture your whole network can run on

Our approach

Strategy comes first, because a brand built on a guess looks fine and says nothing. Research is what makes the design true.

  1. 1. Research

    We start with your goals and where the business is going, then dig into your market, interview your team and the people you serve, and take a hard look at everyone you are compared against.

  2. 2. Strategy

    Positioning, audience, and message architecture, written down and agreed before anything is designed. You approve the direction in plain language, not by reacting to visuals.

  3. 3. Implementation

    Identity, messaging, website, and materials. Consolidated review rounds, not a drip of fragments.

  4. 4. Delivery

    Files, rules, and a working session with the people who have to use it in house.

  5. 5. Growth

    You go to your market with a brand that matches the quality of your work, and the confidence to use it.

Consultations and ongoing support

Yes, we do both. A single session on a specific question, or a monthly retainer covering the campaigns, program launches, funder materials, and site changes that come after a brand ships.

Get in touch

Tell us a little about your organization, your project, or what you are trying to achieve, and we will talk it through on a call.

Book a call

A free 20 minute discovery call, no preparation needed.