Strategy-led branding studio for organizations working in addiction.
Prevention, treatment, and recovery. We build better brands for a healthier society.
We work with the providers, prevention groups, and recovery organizations doing this work every day, because help only works when people trust it enough to reach out.
A 20 minute call to find out where your brand is helping, where it is costing you, and how we would help.
We start with research, not a logo, and build the positioning, identity, and messaging that earn trust the moment someone sees your brand.
Our services
Brand strategy and positioning
Research, interviews, and audience work that tell you who you are actually talking to, and how to position the organization so it can build a strong brand and grow.
Messaging
A messaging framework built for your organization, so people understand who you are, what makes you different, and how you help. And so you sound like the same organization everywhere, from your website to a one-pager to a pitch.
Visual identity
Complete brand guidelines: logo, color, type, imagery, and the usage rules that keep everything consistent across every placement.
Website
We design and build landing pages and full websites, structured to convert and accessible by default. That includes a structure that builds trust and looks legitimate, the content itself, and a review of the text against the standards a regulated field expects.
Who we work with
Providers
Treatment centers, outpatient and intensive outpatient programs, residential programs, and multi-site networks. Accredited or working toward it.
Field organizations
State councils, prevention and advocacy nonprofits, quitlines, foundations, and specialist advisory practices.
Solution builders
Recovery apps, digital therapeutics, harm reduction tools, and compliance technology.
Our approach
Strategy comes first, because a brand built on a guess looks fine and says nothing. Research is what makes the design true.
1. Research
We dig into your market, interview your team and the people you serve, and take a hard look at everyone you are compared against.
2. Strategy
Positioning, audience, and message architecture, written down and agreed before anything is designed. Visual work needs a strategy too, and this is where it comes from.
3. Implementation
Identity, messaging, website, and materials. Consolidated review rounds, not a drip of fragments.
4. Delivery
Files, rules, and a working session with the people who have to use it in house.
5. Growth
You go to your market with a brand that matches the quality of your work, and the confidence to use it.
Nadia D.
Founder, Creative Director
Nadia runs True Change Brandworks. Her path in healthcare marketing started in 2017, working with everything from medical facilities and pharmacy chains to therapy centers and private consultants. She moved from digital marketer to brand manager to strategist along the way.
She has run full rebrands, automated marketing and business processes, and built and managed customer service teams. So she knows these organizations from the inside, what they struggle with and what they need, and why keeping the end customer at the center is what actually produces results.
We do not work with gambling operators, alcohol brands, or tobacco and nicotine companies, including their responsible-use divisions.
Get in touch
Tell us a little about your organization, your project, or what you are trying to achieve, and we will talk it through on a call.
20 minutes, no preparation needed.